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Security Concerns as a Marketing Tool
May 1999 : OBR48
Security products and strategies can boost shareholder value when you address your customers’ fear, uncertainty, and doubt about doing business on the Web. Content • Making eCommerce Safe (Enough) • Building a Trustworthy Brand • Making Security a ""Product"" • Passwords • Innovators: VeriSign helps build online trust...[more]
Activation and Usage
April 1999 : OBR47
Are you signing up significant numbers of customers for online service, but the number of actual active users is lagging? This month’s issue provides ideas you need to convert signers to users. Content • Return on Time Invested • Account Activation • Creating a Good First Impression •...[more]
E-Billing & Payments (part 2)
March 1999 : OBR46
What you really need from Web users are their loan balances, and bill payment can help you get them. We will guide you through E-billing business models and pricing strategies. Content • E-Billing • Participants • Business models • Loan acquisition tool • Pricing strategies • Net-Only Bank...[more]
E-Billing and Payments (part 1)
January 1999 : OBR45
As the stock market rewards companies that show rapid growth on the Net, bill payment and banking are relatively untapped sources of traffic. And while bankers were looking over their shoulders at Microsoft, it’s the portals who may seize the opportunity. Contents • Building Consumer Trust Online •...[more]
Ecommerce Crosses the Chasm
December 1998 : OBR44
1998 appears to have been the year that eCommerce crossed the chasm from niche appeal to mass-market acceptance. When will online banking make the move? Content • 1998 in Review • Top 10 Milestones for 1998 • Top 20 Innovators for 1998 • Review and Update our Products...[more]
Net Lending 3.0
December 1998 : OBR43
The Net has become an accepted way to purchase a credit card in the last six months. In just 12 months, more people have applied for a credit card online than have used online banking in the past 15 years. It’s a turning point to notice. Contents •...[more]
Interactive Business Banking (part 2)
October 1998 : OBR42
The Internet will become the platform for all types of business activities, from shipping to order entry to accounting. The economic advantages will be dramatic. Contents • The Business Case • One Community Bank's Reasons • Vendors Release Small Biz Platforms • Product of the Month: Turnkey eCommerce...[more]
Interactive Business Banking (part 1)
September 1998 : OBR41
Intuit may want your customers, but there are several ways to play in this game. Contents • Digital Business Banking • One Business's Dream Service • One Business's Wish List • Virtual CFO@YourBank.com • Innovations: HotOffice virtual office • QuickBooks 6.0 Boosts Net Integration • Product of the...[more]
1999 Planning
August 1998 : OBR40
The one-safe-source for online banking business planning with the latest market projections, updated forecasts, Strategy Matrix, and Quick Hits.[more]
Building the Amazon.com of Financial Services
July 1998 : OBR38&39
Quicken.com has the early lead in the race to become the dominant personal finance hub. But financial institutions of all sizes can build personal financial hubs, becoming the central point for financial information, planning, and transactions. Contents • Should you Build a Hub? • The Business Plan •...[more]
Interactive Mortgage Banking (part 2)
May 1998 : OBR37
Who is doing a good job of reassuring users that online applications will be handled in a safe, secure, and timely fashion? Contents • Index of Product/Marketing Tactics • Online Mortgage Pioneers • Gallery of Mortgage Innovations • Bank of America's Homeworth • Countrywide Concierge • E-Loan and...[more]
Online Mortgage Lending 1998 (part 1)
May 1998 : OBR36
If you didn’t build that online mortgage module in time for this spring’s refinancing mania, you aren’t too late to catch the next wave. Contents • Real Estate Industry Snapshot • Increasing Online Mortgage Volume • Building Complete Relationships • Model Email Loan Status Report • Consumer Behavior...[more]