Free registration for access to all reports!
Register for Free Full Access!Banking the Online Investor
Is it time for online trading?
Jim Bruene
June 1999
: OBR 49
16
The bank’s share of assets in the model portfolio continue to decline, but there is more to solving the problem than just adding a quick-fix brokerage element.
Content
• Chasing retail investments online
• Get core products going first
• Look for unmet customer needs
• Take the high road
• Build vs. buy vs. partner
• Investment themes for banks
• Marketing hooks
• Product of the Month: US Clearing’s free solution
• Financial institution milestones
• AmEx Safe Shopping at Eddie Bauer
• BankDirect.com from Texas Capital
• Bank One looks to Net for growth
• NetBank to use SafeDepositBox.com
• Schwab introduces indexed CDs
• U. S. Bank brokerage offerings

Banking the Online Investor
Free registration for access to all reports!
Register for Free Full Access!online investing, trading, discount brokerage, mutual funds, index funds, value investing, product management, deposits