Net Lending 3.0

Online application volume skyrocket

Jim Bruene

December 1998

: OBR 43



The Net has become an accepted way to purchase a credit card in the last six months. In just 12 months, more people have applied for a credit card online than have used online banking in the past 15 years. It’s a turning point to notice.

• Online Credit Market has arrived
• Credit Card Pioneers – AMEX, First USA and NextCard
• Credit Advertising on Net Portals
• One-Click Lending
• Innovations: Incurrent’s Card Site
• Index of Marketing Ideas
• What to do in 1999
• Product of the Month:
• Innovations in Online Lending:, Crestar’s,
• Vendors of instant credit systems

Net Lending 3.0


online lending, e-lending, loan originations, home equity loans, auto loans, credit cards, mortgages, second mortgages, credit, revolving, installment, instalment