Net Lending 3.0
Online application volume skyrocket
Jim Bruene
December 1998
: OBR 43
20
The Net has become an accepted way to purchase a credit card in the last six months. In just 12 months, more people have applied for a credit card online than have used online banking in the past 15 years. It’s a turning point to notice.
Contents
• Online Credit Market has arrived
• Credit Card Pioneers – AMEX, First USA and NextCard
• Credit Advertising on Net Portals
• One-Click Lending
• Innovations: Incurrent’s Card Site
• Index of Marketing Ideas
• What to do in 1999
• Product of the Month: estudentloan.com
• Innovations in Online Lending: MortgageAuction.com, Crestar’s yourequity.com, iCreditReport.com
• Vendors of instant credit systems
Net Lending 3.0
online lending, e-lending, loan originations, home equity loans, auto loans, credit cards, mortgages, second mortgages, credit, revolving, installment, instalment