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2019 Financial Marketing Trends
March 2019
Being a marketer in financial services has become an increasingly challenging profession. Beyond having a creative mind and analytical skills, today’s marketer has to remain on top of constantly changing trends in marketing technology, data regulations, channel use and consumer behavior. To succeed, bank and credit union marketers...[more]
Artificial Intelligence for an Improved CX
February 2019
Big data is more than a buzzword – it is the foundation of all of the major trends in retail banking in 2019, and the best way to improve the customer experience at your financial institution. Data analytics can help your organization better understand your customers, members and...[more]
2019 Retail Banking Trends and Predictions
December 2018
Despite recent uncertainty in financial markets, the economic outlook for the banking industry remains positive. Regulatory forces are encouraging innovation and new digital technologies are providing opportunities to improve customer experiences. There are strong indications that banking organizations worldwide understand the primary trends impacting the industry as well as...[more]
Innovation in Retail Banking 2018
October 2018
It was 10 years ago that Efma and Infosys Finacle published the first edition of the Innovation in Retail Banking report. During this period, the banking industry has needed to respond to the impact of the financial crisis, the digitalization of the industry and mobilization of the consumer,...[more]
Humanizing the Digital Banking Experience
September 2018
We must look beyond technology as a way to save money or increase convenience, better understanding what each consumer wants. It’s that foundation that allows banks and credit unions to engage, integrate, and learn from every interaction. The mission of each financial institutions is to provide consumers a...[more]
Power of Personalization in Banking 2018
August 2018
Consumers want to be treated ‘special’ in every business relationship. No longer is it acceptable to place customers or members in segments that are defined only by age or income, or lack differentiation based only on the length, depth, value or lifestage of the relationship. Consumers know organizations...[more]
2018 Guide to Financial Marketing
June 2018
The transformation of financial services marketing has never been more dramatic. Tools and techniques that worked in the past are becoming less effective in a world where consumers are overwhelmed by ‘noise’ from every imaginable channel. With more data and new analytic and marketing technologies at a marketer’s...[more]
Banking + Fintech: A Collaboration for Growth
April 2018
The vast majority of legacy banking organizations have a concern regarding the loss of revenue to financial technology companies in areas such as payments, money transfers and personal loans. The amount of business at risk has been estimated to be as high as 25% in lost revenues. This...[more]
Guide to Digital Lending
March 2018
The biggest frustrations consumers have with the borrowing process is the paperwork, the transparency of the process and the time it takes to get the money they want. At most traditional financial institutions, the whole process is overwhelming, painful and slow. It’s clear that the traditional consumer borrowing...[more]
2018 Retail Banking Trends and Predictions
December 2017
For the 7th consecutive year, the Digital Banking Report has surveyed a crowdsourced panel of global financial services leaders for their thoughts around upcoming retail banking and credit union trends and predictions. We also surveyed the industry, including banks, credit unions and solution providers (suppliers) worldwide to determine...[more]
Digital Payments and Mobile Wallets
November 2017
Most industry observers would agree that the acceptance and use of mobile wallets has been less than expected. Alternatively, research shows that digital wallets and P2P are poised for a significant upsurge. According to a recent U.S. Bank Cash Behavior Survey, 47% of consumers surveyed say they prefer...[more]
Innovation in Retail Banking 2017
October 2017
The Digital Banking Report is honored to have the opportunity to partner with Efma and Infosys Finacle in the development and publication of their 9th Innovation in Retail Banking report. With the results of a global survey of more than 250 financial institutions, case studies from organizations of...[more]
