One of the biggest debates in banking today is the role of the branch. And especially its significance in new account opening. Many analysts, this firm included, see remote account opening as a better experience for the customer and potentially much cheaper for banks (thought it requires downsizing branch networks to achieve meaningful cost savings). …
Continue reading “Mobile Account Opening (MAO)”
This report focuses on ways to increase conversions and improve your results when opening financial accounts online or over a mobile phone. We’ve always had a bit of a love/hate relation-ship with online account opening. We love it because it’s essential for gaining incremental business online, but we hate it because every time we test …
Continue reading “Improving Online Account Opening ROI”
Although no more than 2% to 3% of the general public currently holds an account at one, the online-only banks have considerably more influence than their relatively small market share would indicate. This report looks at the growing influence of online-only banks including: • Online-only bank forecast through 2020 • How the online-only banks attract …
Continue reading “Lessons from the High-Rate Deposit Marketers”