The Case for Mobile Banking

Ten strategic reasons for investing in the channel

Jim Bruene

March 2010

: OBR 177



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In this report, we outline 10 ways that mobile banking helps support the overall strategic plan of a financial institution. We also look at the market size of mobile banking in the United States and project forward through 2025.
Finally, we visited the 100 largest banks and 50 largest credit unions and documented their mobile offerings including apps, text banking, and WAP sites.

The Case for Mobile Banking


product management, cellphone, cell phone, PDA, marketing, product management, development, strategies, SMS, text messaging, WAP, iPhone, Blackberry, Apple, RIM, Google, Android, app market