Strategic Non-Financial Web Content (part 1)
Add interest to your Web to drive traffic and sales
Jim Bruene
March 1998
: OBR 34
20
As financial Web sites proliferate, you’ll have to do more to maintain an edge on the competition.
Contents
• Strategic Non-Financial Web Content
• Selecting Online Content to Support Strategic Initiatives
• Most Visited Financial Sites
• Ten Non-Financial Content Ideas
• Financial Milestones
• First Federal pitches Microsoft Money
• Yahoo teams with First USA for credit cards and Intuit for tax prep
• Republic Bank offers Equifax credit reports
• Make it Easy to Link to Your Site
Strategic Non-Financial Web Content (part 1)
content, website usability, fees, web-based services, product management, online marketing, strategic planning
