In this report, we look at how financial institutions can use search marketing tools to attract new customers:
• Impact of social media and blogging on search results
• Leveraging local search and mapping
• Supporting offline campaigns with search marketing
• Selecting the optimum financial and brand keywords
Also, in this report we also look at:
• The first OBR Best of the Web winner in 2008: SmartyPig.com, a social-network-inspired savings account.