Searching for Customers 3.0

Search engine marketing for financial institutions

Jim Bruene

March 2008

: OBR 151



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In this report, we look at how financial institutions can use search marketing tools to attract new customers:
• Impact of social media and blogging on search results
• Leveraging local search and mapping
• Supporting offline campaigns with search marketing
• Selecting the optimum financial and brand keywords
Also, in this report we also look at:
• The first OBR Best of the Web winner in 2008:, a social-network-inspired savings account.

Searching for Customers 3.0


search engine, seo, sem, ppc, marketing, Google, Yahoo, optimization