If not for the foul economic climate and over inflated expectations of the late ‘90s, the online channel would be the toast of the industry. By most measures, online banking is a runaway success. Compounded annual growth since OBR’s founding, at year-end 1994, has been 80%. Worldwide, more than 100 million households now bank online, up 20-fold.

In the U.S., household adoption passed 25% a few months ago, up 100-fold since 1994. Looking ahead, we project another doubling of usage in the U.S. to 50+ million households by decade’s end. Worldwide, the total is expected to triple to 300 million or more households.

Contents
• Reading the tea leaves
OBR’s track record
• Forecast: 2002 to 2012
OBR forecast summary
OBR forecast detail
Survey of other forecasts
• Financial institution rankings
Credit union users
Banks and credit cards
Web traffic
• Online banking usage
Web activities
Prospective users
• Trends in overall Web usage
Web traffic worldwide
U.S. Web usage
• Online marketing: Mini Cooper sweeps from Yahoo