New Models for Lead Generation

Auctions, personal finance communities, and tools provide alternatives to Google AdWords

Jim Bruene

July 2008

: OBR 154/155



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In this report, we look at four new models for generating leads and new business online:
• Auctions: Regular and reverse
• Community-based financial deal finders
• Product placement in personal finance tools
• Specialty financial search

New Models for Lead Generation

SKU: OBR154/155

online marketing, lead generation, sales, lead gen, financial auctions, personal finance communities