New Models for Lead Generation
Auctions, personal finance communities, and tools provide alternatives to Google AdWords
Jim Bruene
July 2008
: OBR 154/155
56
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In this report, we look at four new models for generating leads and new business online:
• Auctions: Regular and reverse
• Community-based financial deal finders
• Product placement in personal finance tools
• Specialty financial search
New Models for Lead Generation
online marketing, lead generation, sales, lead gen, financial auctions, personal finance communities
