Net Lending 3.0
Online application volume skyrocket
Jim Bruene
December 1998
: OBR 43
20
The Net has become an accepted way to purchase a credit card in the last six months. In just 12 months, more people have applied for a credit card online than have used online banking in the past 15 years. It’s a turning point to notice.
 Contents
  • Online Credit Market has arrived
  • Credit Card Pioneers – AMEX, First USA and NextCard
  • Credit Advertising on Net Portals
  • One-Click Lending
  • Innovations: Incurrent’s Card Site
  • Index of Marketing Ideas
  • What to do in 1999
  • Product of the Month: estudentloan.com
  • Innovations in Online Lending: MortgageAuction.com, Crestar’s yourequity.com, iCreditReport.com
  • Vendors of instant credit systems

Net Lending 3.0
online lending, e-lending, loan originations, home equity loans, auto loans, credit cards, mortgages, second mortgages, credit, revolving, installment, instalment
