Mobile Money & Payments
Why credit & debit card issuers should embrace mobile delivery now
: OBR 140/141
While banking and payments are interrelated, when it comes to the rollout of mobile finance in North America, they will arrive in two distinct phases. As we discussed last month (OBR 138/139), the information about payments, what we call mobile banking, will lead the way with real inroads occurring this year.
On the other hand, significant adoption of actual payment transactions, either remotely or at the point of sale, i.e., mobile payments, is still years away. Why? Delivering banking info to the mobile device is far simpler than enabling the phone for payments.
Eventually, mobile device-based transactions will surpass card-based transactions. But even then, consumers are likely to return to the desktop PC to manage payment accounts, set up payments, analyze spending, and interact with the card issuers.
Does this mean it’s too early to worry about mobile payments? Absolutely not.
Financial institutions today can and should use mobile information delivery to enhance the credit/debit card experience and reduce fraud. Not only does this differentiate your payments cards, it readies your customers for the eventual convergence of the mobile device and payments card.
In our Mobile Payments Report, we’ll look at the how the market is expected to evolve and how financial institutions should position their mobile offerings. A 10-year market forecast for the United States is included.
We’ll also take a look at the most recent Best of Web winner, Obopay, a prepaid debit card integrated with mobile delivery.
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