In this special report, we look at the major mobile applications markets (Apple, Google, and Blackberry) and how any financial institution can create a downloadable mobile app to leverage the buzz. Thirty-three potential features are outlined with recommendations for various budget sizes.
In addition, the report includes:
• Mobile application market
• Mobile banking overview and forecast (U.S.)
• Review of the mobile banking business case
• Using iPhone graphics to increase interest in financial products and services
• Legal issues in mobile banking from our guest columnists from Chambliss, Bahner & Stophel, P.C.