Mobile Banking 2.0: iPhone Edition

How to build a smartphone app even your CFO will love

Jim Bruene

March 2009

: OBR 163/164



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In this special report, we look at the major mobile applications markets (Apple, Google, and Blackberry) and how any financial institution can create a downloadable mobile app to leverage the buzz. Thirty-three potential features are outlined with recommendations for various budget sizes.
In addition, the report includes:
• Mobile application market
• Mobile banking overview and forecast (U.S.)
• Review of the mobile banking business case
• Using iPhone graphics to increase interest in financial products and services
• Legal issues in mobile banking from our guest columnists from Chambliss, Bahner & Stophel, P.C.

Mobile Banking 2.0: iPhone Edition

SKU: OBR163/164

produt management, cellphone, cell phone, PDA, marketing, product management, development, strategies, SMS, text messaging, WAP, iPhone, Blackberry, Apple, RIM, Google, Android, app market