Making the Case for Online Banking
Developing a winning business model
Jim Bruene
July 1997
: OBR 26/27
32
Contents
Analyzing the 5 Headed Beast
A Dozen Ways to Make the Case for Internet Banking
Eight Steps for Estimating Revenue
Potential Fee-Based Online Services
Identifying the Total Cost by James Van Dyke
Five Steps for Determining Costs
Running the Numbers
Model Business Case Pro Forma
Advertising on the Net
Innovations:
• First Chicago Clones PCFN
• Microsoft/First Data Pay the Bills
• Wireless Card Access from Mobil
Financial Institution Milestones:
• Canada Trust pushes financial info
• Intuit ports BankNow to the Web
• River City launches Web PFM
For Your Business Case – Excel Spreadsheet
Making the Case for Online Banking
business model, business planning,