Making the Case for Online Banking

Developing a winning business model

Jim Bruene

July 1997

: OBR 26/27



Analyzing the 5 Headed Beast
A Dozen Ways to Make the Case for Internet Banking
Eight Steps for Estimating Revenue
Potential Fee-Based Online Services
Identifying the Total Cost by James Van Dyke
Five Steps for Determining Costs
Running the Numbers
Model Business Case Pro Forma
Advertising on the Net
• First Chicago Clones PCFN
• Microsoft/First Data Pay the Bills
• Wireless Card Access from Mobil
Financial Institution Milestones:
• Canada Trust pushes financial info
• Intuit ports BankNow to the Web
• River City launches Web PFM
For Your Business Case – Excel Spreadsheet

Making the Case for Online Banking

SKU: OBR26&27

business model, business planning,