Interactive Lending v2.0

Serving up credit online

Jim Bruene

October 1997

: OBR 30




• Marketing Credit Products Online
• Web-based indirect lending
• Web-branded lending sites
• Second-tier Web Sponsorships
• Regional Web sponsorships
• Co-branded linkages
• Speedy Originations
• Maximize search engine exposure
• E-Mail loan services
• End-product reference centers
• Turn Shoppers into Buyers
• 40 Tactics for Your Loan Web
• Product of the Month: E-Loan
• Innovative Online Lenders
• Detroit’s Big 3 captive finance
• Intuit’s QuickenMortgage
• Scorecard: Search Engine Loans
• For Your Business Case:
• Innovations: RPC Capital “”Equity Busters”””

Interactive Lending v2.0


online loan origination, credit cards, revovling credit, loans, lending, auto loans, mortgage, refinance, refi, installment, instalment