Growing Deposits in the Digital Age
Seventeen smart strategies for gathering core deposits while building your brand
Jeffry Pilcher with Jim Bruene
December 2008
: OBR 160/161
72
Download Printable Version of this page
This report focuses on the key driver for health and profitability in 2009 and beyond: retail deposits. Specifically, how the online channel can be used to boost the results of your deposit marketing and sales efforts.
Guest author Jeffry Pilcher, a branding and marketing guru who recently launched his own brand consultancy, ICONiQ, joins OBR Editor Jim Bruene in looking at seventeen promising deposit-building strategies. Many are tried-and-true techniques, such as sweepstakes and rewards, updated with a digital touch. While others, such as bidding on deposits at auction at MoneyAisle, are pure Internet-enabled inventions.
And because today’s skittish financial consumers are moving toward safety, growing deposits also requires strengthening your brand. Only the most trustworthy financial institutions, offering a hassle-free deposit experience, will win this new round of financial competition.

Growing Deposits in the Digital Age
deposits, core, retail, growth, gathering, marketing, product management, strategies, tactics, checking, savings, CDs, certificates, high-yield, rewards checking, promotions