Delivering the Goods

Making the transition from hype to bottom-line performance

Jim Bruene

January 1997

: OBR 21

16

PDF

Contents
Online Marketing: Business plan add-ons for 1997
Online Trends: Top industry developments of 1996
Online Product Manager: Microsoft’s New ActiveStatement
Product of the Month: Beneficial Finance’s Two-Minute Loan
Scorecard: 2,000 banks on the Web, 55 with account access
Financial Institution Milestones:
• CanadaTrust’s EasyWeb
• Marquette Bank’s start-up costs
• maze.com mortgage services
• PNC Bank pioneers interbank transfers
• USPS pilots stored value cash cards

Delivering the Goods

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SKU: OBR21

trends, business planning, product management, marketing