Banking in Facebook

It's time to set up shop in the social network

Jim Bruene

February 2012

: OBR 201/202



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In this report we look at the banking opportunities in Facebook. While the social network is more about friendship that commerce, Facebook, especially post-IPO, will increasingly be looking to marry those two activities.
And banks will want to jump on board, either now or in the very near future.
• In the United States, and many other countries, virtually 100% of your online/mobile banking customers visit it frequently. And it costs exactly zero to get started.
• Communicating/marketing with your Facebook “fans/likes” (and their friends) can be more cost effective than traditional methods.
• Facebook’s social plugins offer interesting ways to integrate your online/mobile services with the social network.

Banking in Facebook

SKU: OBR201/202

marketing, social networks, Facebook, social media, engagement, youth, online banking, apps