2002 In Review

Moving towards ubiquity

Jim Bruene

January 2003

: OBR 90



2002 was marked more by execution than innovation. Many of the best online providers made significant Web-usability improvements, but didn’t expand the basic feature-set. A striking exception is Charter One Bank, which launched a number of new features including, fyiAlerts, the OBR Innovation of the Year. See Top 10 Innovations of 2002 for other major developments.
For 2003, we predict a sharp increase in the internal visibility of the online channel. The majority of retail banking execs will see the online channel as a key sales driver throughout the decade. For a look at the upcoming year, see 2003 Predictions.
• Top 20 innovations of all time
• Recap of top-10 winners in past years
• Top 10 industry developments of 2002
• Best of Web winners, 1997 to 2002
• Recap of OBR predictions for 2002
• Ten predictions for 2003
• Gallery of holiday emails
• 10 Web design mistakes
• U.S. broadband adoption

2002 In Review


trends, online marketing, best of the web, retail banking, strategy, strategic planning