1998 Planning
Preparing for the mass market
Jim Bruene
August 1997
: OBR 28
24
Contents
13 Differentiation Strategies for 1998
Ten Way to Improve Online Customer Service Functionality
Ten Ways to Get Noticed Online without Busting the Budget
Developing the Plan
Four-pronged Approach to Delivery Channel Channel Evaluation
Conference Report – NACHA’s Internet Payments
Innovations
• Carolina First Hatches a Net Bank
• Credit reports go online
Financial Institution Milestones
• E*Trade begins internet transfers
• FFFCU integrates T&E Services
• Key Bank finally goes online
Year 2000 Internet Access Methods
1998 Planning
strategic planning, business planning, forecast, trends, ideas, tactics, strategies, lending, retail banking, small business, marketing, product management